Privacy and Cookie Policy

Labels4Brands and Labels4Kids may contact you with messages about our products and promotions or to ask your opinions when we conduct research. 
YOU are in charge. If you have signed up for newsletters, and not placed an order, then we will only contact you via email.
If you wish to unsubscribe please follow the steps contained in the particular message, contact Customer Service or email [email protected] 

Labels4Brands and Labels4Kids follow the requirements of GDPR (the EU General Data Protection Regulation). Here at Labels4Brands we already followed many of the requirements of this legislation in keeping your data safe. We have reviewed all our data records again in light of the new legislation and we will continue to do so. As a customer you also have 3 main rights -

  1. the right to access any data held on you in electronic pdf format on request,
  2. the right to be forgotten, apart from that information required to be held under other tax or legal requirements for processing your order,
  3. privacy by design - businesses should "hold and process only the data absolutely necessary for the completion of its duties (data minimisation), as well as limiting the access to personal data to those needing to act out the processing".

In relation to processing of information on children under 16 we have parental consent to process your labels for you with your children's details by your consent inputting the order and completing the transaction.

For more information, including on how to exercise your rights in relation to the personal data we hold about you, please read further below. And remember, if you have any questions do not hesitate to contact us.


What we collect
What we do with the information we gather
How we use cookies
Links to other websites
Personal Data Protection
How to access and control your personal data
List of cookies we collect
How do I opt out of cookies? 


All references to 'our', 'us', 'we' or ‘business’ within this policy and within the opt-in notice are deemed to refer to Labels4Brands and Labels4Kids Ltd.

This privacy policy sets out how Labels4Brands and Labels4Kids uses and protects any information that you give when you use this website. Labels4Brands and Labels4Kids is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Labels4Brands may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies see the "list of cookies we collect" section below.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Personal Data Protection

We process personal information for certain legitimate business purposes which include some or all of the following:

  • where the processing enables us to enhance, modify, personalise or otherwise improve our services / communications for the benefit of our customers
  • to identify and prevent fraud
  • to enhance the security of our network and information systems
  • to better understand how people interact with our websites
  • to provide postal communications which we think will be of interest to you
  • to determine the effectiveness of promotional campaigns and advertising.

Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights. You have the right to object to this processing if you wish, and if you wish to do so please click here. Please bear in mind that if you object this may affect our ability to carry out tasks above for your benefit, or fulfil your order for you.

How to access and control your personal data

You may choose to restrict the collection or use of your personal information in the following ways:

  • when you are at the checkout there is a clear small paragraph that states that if you click to proceed you will be accepting our terms and conditions and privacy policy in sharing data by doing so,
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]  

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the regulations of GDPR. There is no fee payable for this unless the request is unreasonable in amount at which stage you will be notified prior to agreeing to the charge. We would not then process the request until the fee was received. In most cases there would of course be no charge. We would only refuse to comply with a subject access request if it is manifestly unfounded or excessive, taking into account whether the request is repetitive in nature. If we consider that a request is manifestly unfounded or excessive we would justify this decision to you, request and receive the agreed administration cost fee, and then either.:

  • request a "reasonable fee" to deal with the request; or
  • refuse to deal with the request.

If you would like a copy of the information held on you please write to .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

You can view, edit or delete your personal data online if you have an account set up. You can also make choices about Labels4Brands and Labels4Kids' collection and use of your data. How you can access or control your personal data will depend on whether you set up an account when ordering with Labels4Brands and Labels4Kids or whether you checked out as a guest, or simply registered for your newletter subscription service.

  • Labels4Brands and Labels4Kids account. If you wish to access, edit or remove the profile information and payment information in your Labels4Brands and Labels4Kids account, change your password, add security information, subscribe or unsubscribe from the newsletters, or close your account, you can use the contact form  to ask a question, you can email [email protected] or phone us on +44 (0)3331234559.
  • Guest checkout on ordering, or newsletter subscriber. If you wish to access, edit or remove the profile information and payment information you use with Labels4Brands and Labels4Kids please use the contact form, email [email protected] or phone us on +44 (0)3331234559 to confirm what you would like to do. If you are a guest checkout holder the only information we hold for you is your order details, excluding banking information, and your name, address and phone number and any cookies (see below). Newsletter subsribers we only hold name, address and email for you and any preference you may have given us to subscribe for your newsletter.

Your Communications Preferences

You can choose whether you wish to receive promotional communications from Labels4Brands and Labels4Kids by email, post and telephone. If you receive promotional email messages from us and would like to opt out, you can do so by following the directions in those messages. You can also make choices about the receipt of promotional email, telephone calls and post by signing in with your personal Labels4Brands and Labels4Kids account if you set one up on ordering. You can view your communication preferences and permissions there including contact preferences, opt out of email subscriptions. If you do not have a personal Labels4Brands and Labels4Kids account, you can manage your Labels4Brands and Labels4Kids email contact preferences by emailing [email protected] or phoning us on +44 (0)3331234559  These choices do not apply to mandatory service communications that are part of our order processing legal requirements in order to process your order, or to surveys or other informational communications that have their own unsubscribe method. An example would be Feefo, our review service, which is linked to your ordering in order for us to receive feedback on your order and our service standards.

Your Advertising Choices

You may opt out of receiving interest-based advertising from Labels4Brands and Labels4Kids by visiting our opt out page. When you opt out, your selection will be stored in a cookie that is specific to the web browser that you are using. The opt-out cookie has an expiry date of five years. If you delete the cookies on your device, you will need to opt out again.

Because the data used for interest-based advertising is also used for other necessary purposes (including providing our products, analytics and fraud detection), opting out of newsletter emails does not stop that data from being collected. Nor does it mean you will stop getting ads or see fewer ads. However, if you do opt out, the ads you receive will no longer be interest-based and may be less relevant to your interests.

You can opt out of receiving interest-based advertising from third parties that we partner with by visiting their sites separately. The only sites we partner with are those which we require to process your orders or for our social media advertising. See list of cookies below for 3rd party cookies.

Browser-Based Controls

  • Cookie Controls. Relevant browser-based cookie controls are described in the cookies section of this privacy statement.
  • Tracking Protection. Internet Explorer (versions 9 and up) has a feature called Tracking Protection that will block third-party content, including cookies, from any site that is listed in a Tracking Protection List you add. By limiting calls to these sites, the browser will limit the information that these third-party sites can collect about you.
  • Browser Controls for “Do Not Track”. Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites that you visit indicating that you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, Labels4Brands and Labels4Kids do not currently respond to browser DNT signals. We continue to work with the online industry to define a common understanding of how to treat DNT signals. In the meantime, you can use the range of other tools that we provide to control data collection and use, including the ability to opt out of receiving interest-based advertising from Microsoft as described above.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
__utma  Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmb  Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmc  Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb  cookie to determine whether the user was in a new session/visit.
 __utmz  Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
__utmv   Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar  method. The cookie is updated every time data is sent to Google Analytics.
 cookies  To indicate when cookies have been accepted by the visitor. 

3rd Party cookies used by Labels4Brands and are below if you use these methods while ordering. The list of 3rd party cookies is manually maintained and may vary over time:

  • Livechat
  • Stripe payment services
  • Paypal
  • Feefo
  • Facebook
  • Twitter
  • YouTube
  • Dotmailer
  • Linkedin
  • Amazon
  • Bing
  • Google
  • HotJar

How do I opt out of cookies?

You can manage the cookies that you allow on your computer through the internet browser that you use. You can also ask to be alerted every time a cookie is offered. There are instructions on how to manage your cookies using the most popular internet browsers below:

Find out which internet browser you use

  • On a PC: click on 'Help' at the top of your browser window and select 'About'
  • On an Apple Mac: click on the Apple menu and select 'About' (make sure the browser is open)

Opting out of cookies in Internet Explorer

Internet Explorer allows you to select the level of cookie filter on the basis of the source of the cookie and whether the source has a privacy policy.

  • Choose 'Tools'
  • Click on 'Internet Options'
  • Click the 'Privacy' tab
  • Move the slider to choose your settings
  • For more detailed privacy settings click on 'Advanced'

Opting out of cookies in Safari

  • Choose 'Preferences' from Safari menu
  • Select 'Security'
  • Cookie settings are shown
  • Choose your settings

Opting out of cookies in Google Chrome

As a default, Google Chrome allows all cookies. You can manage the behaviour of first-party and third-party cookies or even block them completely.

  • Click on the 'Tools' menu
  • Select 'Options'
  • Click the 'Under the Bonnet' tab
  • Find the 'Privacy' section
  • Click 'Content settings'
  • Click the 'Cookie settings' tab and choose your settings

Opting out of cookies in Mozilla Firefox

You can configure which sites are allowed to set cookies, how long to keep them for, and view and manage your existing cookies.

  • Click on 'Menu', then 'Options'
  • Select 'Privacy'
  • Select 'Cookies'
  • Choose your settings

© . 2004-2018 including new GDPR legislation. All rights reserved.
Version 1 Labels4Brands dated 13.08.18